Signel Smart Ring: Product Visualization, Brand System + Web Dev
This end-to-end brand and ecommerce sprint for Permeable Tech’s Signel smart ring transformed a pre-launch product into a market-ready, investor-credible brand experience. In a rapid, tightly coordinated engagement, Framework Films designed and launched a fully functional Shopify website, refreshed the Signel brand ecosystem, and produced engineering-accurate 3D product animations. Complemented by virtual photography, social-ready assets, and UI iconography, the project elevated Signel from concept to a polished consumer technology brand, ready for direct-to-consumer sales, fundraising, and public launch.
Permeable Tech needed to launch Signel, a new smart ring, as a credible, premium consumer technology brand, on a fixed timeline ahead of Black Friday. While the product engineering was well underway, the brand, ecommerce experience, and product visualizations needed to be built rapidly and cohesively to support a live, direct-to-consumer release.
With a compressed 3 week deadline, we needed to design and launch a polished Shopify website from the ground up, establish a refined brand system, and create high-fidelity product imagery and 3D animations that accurately reflected Signel’s engineering specifications. This timeline included code cleanup, iteration, and client review.
Every asset needed to communicate legitimacy, clarity, and trust from day one.
CHALLENGE
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Brand Strategy
Visual Territory Exploration
Brand Refresh + Positioning
Art Direction for Consumer Hardware
Product + Visual Storytelling
Engineering-Accurate 3D CAD Animation
Product Renders + AI Photoshoot
Hero Asset Creation for Web + Social
Agency Workflow
Fixed-Timeline Design Sprint
Rapid Iteration + Client Reviews
Conversion-Focused Sales Funnel
Technical Implementation
Shopify Website Build + Code Cleanup
Custom UI Iconography
Social + OOH Asset Adaptation
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Delivered a complete zero-to-launch brand and ecommerce ecosystem, enabling Permeable Tech to confidently sell Signel direct-to-consumer on day one.
Elevated Signel’s perceived product value and legitimacy through engineering-accurate 3D animation and premium visual storytelling, aligning the brand with top-tier consumer hardware competitors.
Created a flexible, scalable asset system, spanning web, social, and out-of-home, that maximized reach while minimizing production overhead.
Enabled rapid decision-making and execution under a fixed deadline, proving the effectiveness of a lean, sprint-based creative model.
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The Signel Ring launched publicly with a polished Shopify website, cohesive brand identity, and high-impact product visuals that immediately positioned Permeable Tech as a credible player in the smart wearables space. The new digital presence supported Black Friday sales, investor conversations, and ongoing marketing efforts, while providing a strong foundation for future product expansion. Through focused execution and strategic restraint, Framework Films helped transform Signel from a promising product into a confident, consumer-ready brand.
This video shows Permeable Tech’s original website and branding, highlighting the initial design and functionality before our collaboration. It showcases their previous Wix theme, logo, and design choices. Following a rapid discovery phase to understand Signel’s product and competitive landscape, our focus was to elevate the brand from early-stage to market-ready, balancing speed with creative direction and technical accuracy.
We started by refining brand direction and visual language, ensuring consistency across web, product, and social touchpoints. Leveraging Permeable Tech’s engineering CAD files of the Signel, we developed high-fidelity 3D animations and renders that accurately reflected the smart ring’s form, materials, and functionality. These assets became the foundation for the website, social content, and launch materials.
In parallel, we customized and optimized a Shopify sales funnel to support conversion-focused ecommerce, integrating bespoke visuals, iconography, and layout refinements to create a premium user experience. AI-driven virtual photoshoots and advanced retouching workflows allowed us to rapidly generate lifestyle and product imagery without the constraints of physical production.
Throughout the process, assets were intentionally designed for flexibility, scaled and reformatted across web, social, and out-of-home mockups, ensuring Signel launched with a cohesive, professional presence across all digital platforms.
PROCESS
3D PRODUCT VISUALIZATION FOR DTC ECOMMERCE
To showcase Permeable Tech’s core technology and differentiate its Signel smart ring in a crowded category, we created a series of high-fidelity 3D renders engineered to spec. These visuals were designed to clearly communicate key product features, materials, and functionality while maintaining a refined, consumer-facing aesthetic. The assets now serve as primary product imagery and Unique Selling Point callouts across Signel’s website.
VIRTUAL PHOTOSHOOT: GEN AI FOR BRAND STORYTELLING
To complement the product visuals, we designed a virtual photoshoot using AI image generation. Drawing from curated moodboards inspired by high-fashion technology brands like Nike, Apple, and Oura, we generated over 300 custom images using structured JSON prompts. The 6 strongest images were refined in Adobe Photoshop to deliver polished, campaign-ready lifestyle imagery aligned with Signel’s athletic and premium brand aesthetic.
MAXIMIZING REACH ACROSS DIGITAL PLATFORMS
To maximize the impact of Signel’s launch assets, we repurposed hero visuals into a flexible suite of platform-native formats. From vertical and square social cuts to web-optimized stills, motion accents, and interface-ready visuals, each asset was tailored for Shopify, Instagram, TikTok, and paid placements. This modular approach ensured consistent brand presence while enabling Permeable Tech to scale content across channels and touchpoints efficiently.
CUSTOM ICONS FOR DIGITAL INTERFACES
To elevate Signel’s user experience, we designed an icon system tailored to the product’s features, benefits, and technical specifications. Each icon was crafted to align with the brand’s minimalist aesthetic while improving scannability and comprehension across the site. The custom UI icons enhanced clarity, reinforced brand cohesion, and supported a polished, premium ecommerce experience.
SCALING THE SIGNEL BRAND BEYOND DIGITAL FORMATS
To extend Signel’s presence beyond digital environments, we designed a high-impact poster and billboard concept translating the brand’s visual language to large-format, physical spaces. Built from hero product imagery and refined typography, the asset demonstrates how Signel can scale confidently into out-of-home (OOH) advertising, retail displays, and experiential installations, reinforcing brand legitimacy, clarity, and visual authority at a glance.
BONUS MEDIA
Brand Refurbish: From Concept to Creation
Watch Permeable Tech’s Signel brand identity transform with our guidance and design principles.
Branded Custom Gradients for Web, Digital, and Investor Presentations
View our delivered image gallery of custom gradients for Permeable Tech’s Signel smart ring.
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